Crystal Lake at sunset with a wooden pier and lakefront cottages
Crystal Township, Michigan

Eat, Stay, Playin Crystal.

A lake destination. A Central Michigan motorsports hub. A small town that's actively growing — and open for business. The Downtown Development Authority is here to help you visit, invest, and belong.

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Why Crystal

A lake town with a racing heart.

Crystal sits at a rare crossroads — minutes from one of Michigan's best inland lakes and home to two iconic Central Michigan motorsports destinations.

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Local businesses worth a stop

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What's happening in Crystal

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About the DDA

Real reinvestment. No new taxes.

The Crystal Township Downtown Development Authority funds growth using Tax Increment Financing — capturing the increase in property value created by new investment, then reinvesting it in projects that benefit the whole community.

Promote

Showcase Crystal as a destination — driving visitors, foot traffic and overnight stays.

Reinvest

Use TIF funds to upgrade public spaces, infrastructure and façades — without raising taxes.

Grow

Recruit new businesses, support existing ones, and unlock available properties for investment.

Visitors

Plan your weekend in Crystal

Spend the day on the lake, catch a race under the lights, then grab dinner downtown. We've put it all in one place.

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Business Owners

Grow your business here

List in our directory, apply for facade dollars, and tap into a community actively investing in growth.

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Investors

Crystal is open for business

Browse available commercial properties and redevelopment-ready sites in a community building forward.

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Community

Parks, lake access and a place worth coming home to.

Crystal isn't just a place to visit — it's a great place to raise a family, start a business, and put down roots. Quiet streets, friendly neighbors and the lake right around the corner.

A peaceful Crystal Lake cottage with a dock and kayak
On Crystal Lake